Lead

Lead

It allows users to track and manage leads, and provides a centralized location for storing and organizing lead information, including contact details, lead status, source, and opportunities. By using the Lead feature in ERPNext, organizations can effectively manage their sales pipeline and improve their chances of closing deals with prospects.

Campaign

It allows businesses to target specific groups of customers or leads with customized marketing messages, usually through various communication channels like email, SMS, or social media. The goal of campaigns is to increase engagement and conversion rates with prospects, ultimately leading to more sales.

Campaign